There is a bit of both involved in it. It kinda creates a feedback loop.
Incoming longpost:
I kinda talk about this in my thread on here about the deification of Film/Game composers, and I have had a number of (disappointing) discussions with composers, even very successful ones, IRL and online.
On a number of occasions, I have talked with trailer music composers and the like who literally cannot fathom the idea of music not simply being a "product" but something more important than just a tune that fits the latest Marvel trailer. I have had many conversations with musicians who believe that a musician's skill can purely be measured in how many soundcloud or youtube followers you have, unaware of the fact that the most popular music YouTubers are often just hot girls with patreons and modest musical skill.
Everyone wants to be an "epic" composer because that's where the money is and having your track in the trailer/game/movie is like this big status booster, because so many people are hooked on these products and even incorporate it into their identity.
For example, for years I was a part of another forum called OCReMix, and I have a few remixes that were on their albums and YouTube channels and such — some of them have 10s of thousands of views, I think. Some guy even made a guitar hero play-through of one. While I really liked the community there, the one negative thing I can say is that a lot of people had too much attachment to "video game music" in particular (because they were super attached to video games) and it is my opinion that the site frankly has leveraged that consumerism against the musicians. Like, a few years ago, I remember there was this big blow up when it was found out that the owner of the site monetized all of the thousands of remixes on their YouTube channel (a service they do not pay for) and had intentionally avoided telling the community about that change for 3 whole months and his defense was "nobody noticed."
As you might expect, at first, this sent the community into a rage, but the Admin was able to easily dispel by spinning some yarn about how it was going to make the site better and enable them to better realize their "mission" in spreading the love and cheer of video game music (I guess) and that he intended to file for the site to become a non-profit organization. They have since become a non-profit, going about whatever their crusade supposedly stands for, and that means that any excess money not used for "operating costs" (of which they have very little) goes back to furthering that cause. The Admin, who just finished admitting he deceived the entire community, expects you to believe that he does not make any money of this endeavor he's been building for most of his adult life.
Now, all of the remixes past and present, which were created for fun by fans and do not generate them money, are pulling in ad revenue not just for OCReMix (via a platform it does not cost them to upload to) but a portion also goes to all of the video game publishers who own the music, and are multi-million or billion dollar, global corporations all while the musicians make nothing. The community is now not just fine with it, but many champion it as something virtuous because they see these games as a part of their very identity as a musician, but in reality — they're just being exploited. Giving once free but now paid advertising to global corporations via music remixes that can never truly be theirs. I once got into a heated argument with the community about why we should place more value on our OWN compositions than on covers of video game tunes. Music which, while certainly has a lot of good stuff, was ultimately made to be attached to something that was meant simply to sell, sell, sell. It is not of the same origin as something like Beethoven or Grieg, and their connection to PEOPLE.
The one musician who first brought this whole monetization fiasco to the community's attention, and was a respected member of the community with more posted remixes than anyone for a long time, was quickly turned on by the community and banned for opposing the Admin's decisions.
To most of those people, music is at its best when it's a part of a consumer product; consumer products that their fandom of, forms an integral part of who they are as not just musicians, but people. It's sad.
When you say "composer" to most modern people, they think of all the mini Hans Zimmers working on the next movie or they think of old guys who make a bunch of weird, abstract art music they don't like and doesn't resonate with them.
But when you sit in on say, a really-great Celtic folk music performance: And you just are awestruck by the performances, the catchy and soaring melodies, how well crafted the whole piece is, how everything falls into place so perfectly and both layman and expert alike are inspired by its beauty and genius — it is the same as one feels gazing upon the Neuschwanstein Castle or one of the Japanese castles while the cherry blossoms are in full bloom, at the Chapel in Notre Dame, or standing before a Bernini sculpture or Bryullov painting — even though the name of the composer of the piece may be lost to history, it's beauty endures and it still burns with the unique spirit of the people who created it, and still brings them together and inspires them forever.
THAT is what it's supposed to be about — and avant-garde noise and drone music, or meaning/formless splatter paintings, and a cross dumped in urine will never be able to be that kind of positive force.