Dynamics

Dear Everyone, 

Before I introduce this work, I would like to give you some background of this work. 

As a trainee, I was asked by the HR officer to add some background music to a slideshow that is presented at the reception of the company. But my company don't have a unique brand soundtrack. So, yes, I probably should search for some Corporate Music. Surely, I can just search for some copyright-free (canned) music for this easy task. But somehow as a musician, I just feel unnatural and sinned having the receptionist listening to the "canned" music all day long. A friend and colleague knew the situation and then asked me, "Why don't you compose one instead?" And that's why I wrote this piece of music.

Since I am not sure if the company wants to take it as a brand music (sort of?), I shall only show the score of my motives below and explain with some words. Sorry for the inconvenience.  

Style: Mostly energetic with a uplifting and outlined theme; but I tried to make this Corporate Music less repetitive and more pleasant to listen to.

Orchestration: Crystal Synthesizer, Grand Piano, Violins I/II, Violas, Cellos

Overall Structure: ABAC Form

Part A: The piece starts with a bass ostinato played by the Crystal Synthesizer (CS)(*). Then Violin I introduces 2 main motives (^,#) of this work. Piano and other strings then entered to thicken the texture. A 4-bar intermission consisting of only CS and piano follows.

Part B: This part is initiated by Cello's motive(%) , and mostly led by Strings, with a textual contrast to Part I. Piano then enters as the double of the strings.

Part C : Coda. It re-introduces the theme and ends the work quietly. 

I don't expect too much for this work. But I do hope you enjoy it and appreciate you take time listening to it.

Best, 

HoYin

(*) 

(^) 

(#) 

(%) 

This is so called "jingle" music, yes? They'll be much more interested in the sound design of it all, rather than the actual composition, which looks to be rather complex. In other words these musescore/finale/sibeius sounds aren't really going to do. Adding more prominence to the percussion with an emphasis on pandiatonicism would probably be more helpful to immediately getting the audience to your side without sacrificing the counterpoint.

I think the original melody grabs you but for a corporate setting, where the bottom line is key I think it has to make sense to the average person's ear. It is complex, but perhaps too complex for its own good.

This is a nice piece, but I don't think it fits a corporate setting.

Corporate music is neutral for a reason, and I feel you are trying to be creative in the exact setting in which it shouldn't be. I mean, you shouldn't make any kind of crap in hopes that people will buy it, but you would probably do better if you confined yourself to a situation in which you won't grab much of people's ears when they should actually be paying attention the the slideshow, comercial, presentation, etc. of your company. 

Also, I don't know what company you work for and what nieche it serves, so perhaps this piece is perfect for what you need. I just think you have to be extra cautious when it comes to this, so that you don't pass your customers the wrong impression.

Thank you for all your comments. I think I get your suggestions. Turns out I have made it too artistic and missed the point of a Corporate music. Such a hard balance to achieve. Aww, I guess I may have made it overly complicated for such music and I should focus on the sound quality. 

Anyways, I am waiting for HR officer's response and see if she likes it. I will fine-tune it when necessary. I guess it is also a good opportunity to explore the synthesizer settings.